Duygu Ergin was born in 1986 as the younger child of a family working in the textile industry. She always had a very good taste for clothing, but did not study fashion at first. She started in the cinema industry and worked for a few years in this sector. But fashion was her motivation. Therefore she quit the business in 2010 and established her own fashion brand. Soon after starting, Duygu was selling her clothes in selected boutiques. She also started studying design and fashion management for the next three years.
In 2006, Umut Boz a young industrial engineer who achieved a finance masters degree joined his family firm in the apparel business. He had been born and raised among the textile manufacturing industry. Therefore he decided to combine his education and vision his family’s business to carry it over to the next level. He was a person of hard work and enthusiasm.